Kevin
plank
Graham Bensinger travels to Baltimore to meet with Kevin Plank, the former collegiate football player and founder of the multi-billion dollar sportswear company Under Armour. They discuss the tragic loss of Plank’s father at 19, address controversies surrounding the company, and explore his ongoing efforts to make a positive impact in the city of Baltimore.
“Signed Kevin Plank hat” Giveaway Official Rules
kevin plank
CLIPS
https://youtu.be/Fs-Ah-gDVIg
Kevin Plank: Drunken brawls, expulsion before Under Armour glory
Under Armour founder Kevin Plank shares stories of a chaotic childhood, his tough-as-nails mother, high school failures, and the life-changing lessons he learned at military school — all of which led him to build a billion-dollar brand.
https://youtu.be/EE4U8LkOIws
Kevin Plank: Dad hid terminal illness from us
Kevin Plank reflects on the emotional impact of losing his father at 19 and the quiet ways they connected through sports. The Under Armour founder shares how his dad’s hidden illness, financial struggles, and tough love left a lasting imprint.
https://youtu.be/az7dVwt1EBM
Under Armour Founder shares the side hustles that built the superbrand
Long before Under Armour, Kevin Plank was out-selling his brothers at Dead shows, launching a flower delivery business from his dorm, and learning people skills behind the bar. In this video, he shares how those early sales gigs—and some clever rule-bending in college—helped shape the entrepreneur he became.
https://youtu.be/a8k5A-WYPg0
Kevin Plank’s Under Armour gamble: Taking last $2k to Atlantic City
Kevin Plank takes us inside the chaotic early days of Under Armour—from hustling in New York’s Garment District to losing everything in Atlantic City. Broke, desperate, and sleeping on a couch in Bel Air, Ohio, Plank scraped together a dream, one compression shirt at a time. This is the raw story of risk, resilience, and a mother’s dinner after hitting rock bottom—until one check from Georgia Tech changed everything.
https://youtu.be/3F-lvHBrnQc
Kevin Plank: Turning down $850M offer for Under Armour
Kevin Plank recounts the bold moves that put Under Armour on the map: landing a deal with Any Given Sunday and asking his team to forgo pay for a game-changing ESPN The Magazine ad. Despite a huge buyout offer, he stayed true to his vision.
https://youtu.be/mMitm8A667M
Kevin Plank on wooing Steph Curry with secret teammate signing
Kevin Plank reveals how Under Armour competes against industry giants like Nike and the strategy behind signing Steph Curry – from locker room connections to a toddler’s shoe pick. He shares insights into the challenges of athlete relationships, the “make or break” meeting with Curry, and the brand’s commitment to authentic innovation like the Curry Flow shoe technology.
https://youtu.be/eIe2B9ZY4Jg
Kevin Plank’s mentality: The harder I work the luckier I’ll get
Kevin Plank speaks about being “relentless” and sometimes difficult, and how patience and reflection have become essential in his leadership journey. He explains the intense work ethic that helped Under Armour break through and how evolving to work smarter — not just harder — is part of the company’s next chapter. Plus, a peek at how executive coaching has shaped his approach to inspiring teams and building a lasting brand.
https://youtu.be/naec2lN9aMg
Kevin Plank: My daughter is my toughest customer
Kevin Plank opens up about the life lessons marriage and parenthood have taught him. From building a strong partnership with his wife to the challenges and joys of raising two kids, he shares how family has shaped his leadership and outlook. Discover how empathy, presence, and intentionality guide him both at home and as the head of Under Armour.
https://youtu.be/9Mhwfw2Dk3E
Kevin Plank on UA criticism: We haven’t done a great job selling our brand
Under Armour founder Kevin Plank confronts tough questions about his time away from the CEO role, his return, and the backlash he’s received. From rebuilding brand loyalty to owning past mistakes, Plank shares the lessons that shaped his new chapter.
https://youtu.be/NKLddIsRWkU
How Kevin Plank is transforming Baltimore beyond Under Armour
Under Armour founder Kevin Plank opens up about his deep-rooted loyalty to Baltimore and his efforts to revitalize the city. From transforming the skyline to shaping its narrative, he discusses why investing in his hometown became his mission beyond building a brand.
https://youtu.be/BtSCOW-o5uM
Kevin Plank on golfing with Obama: He’s a sandbagger, trash-talker
Under Armour founder Kevin Plank recounts his most-interesting golf foursome – featuring President Barack Obama, Steph Curry and Jordan Spieth. Plank recalls Obama as being “world class at getting into your head.” Plank also remembers a few other notable rounds of golf with the former president, as well as with Tom Brady and Jimmy Dunne.
https://youtu.be/9bpRvDLgnqY
Kevin Plank Returns to UA House: A Safe Space for Growth and Mentorship
What happens when you build a space where kids feel loved, challenged, and safe? Kevin Plank returns to UA House to see firsthand — sharing stories of growth, high school grads returning as mentors, and kids sending a video to Steph Curry after an undefeated season.
https://youtu.be/cSB3Ot2ltko
Inside Under Armour’s new HQ: A tour with founder Kevin Plank
Kevin Plank takes us inside Under Armour’s Baltimore Peninsula HQ, showing how innovation drives their performance gear. From cooling fabrics and high-tech shoes to real-time production and space suits the tour gives a look at how Plank’s vision for UA pushes the boundaries in sportswear.
https://youtu.be/_4bzqQAaDWM
Kevin Plank & Coach Gary Williams Reunite: Maryland Pride & Under Armour’s Start
Kevin Plank reunites with coach Gary Williams at their old stomping grounds, sharing raw memories of Under Armour’s scrappy beginnings, Maryland pride, and the leap of faith that changed college sports forever.
https://youtu.be/rX0WVmVJ7AQ
Kevin Plank Picks Sides: Steph Curry or The Rock
Kevin Plank gets put on the spot in a fast-paced game of this or that. Watch as he picks between Preakness and the Derby, bourbon or rye, and Under Armour icons Steph Curry and Dwayne “The Rock” Johnson.
https://youtu.be/DUgfNa1XkJ8
Kevin Plank: Full Interview
In this candid long-form interview, Under Armour founder Kevin Plank sits down with Graham Bensinger for an in-depth conversation about his journey from a rebellious childhood to building one of the world’s leading sportswear brands. Plank opens up about getting into trouble as a kid, the bold risks he took to launch and scale Under Armour, and the hard lessons learned along the way. He also weighs in on the economic challenges facing global companies—including the impact of tariffs—and shares his ambitious vision for revitalizing his hometown of Baltimore.